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www.amazon.com The Armitron brand has earned its tagline America's Watch with its broad popular appeal and unequalled market penetration. Today, Armitron watches are available at more than 10000 mid-tier and mass retail locations nationwide, and is the No. 1 selling watch line at many stores. The Armitron brand has developed its reputation based on the dependability and style of its watches. Each timepiece offers exceptional style, quality and value. It is well known that the quality standards on Armitron watches match those of timepieces at much more expensive price points. The brand offers a fully multi-functional line with sub-dials, tachymeters, chronographs, ana-digital displays, digi-analog displays, timers and lap-counters with solid stainless-steel bracelets or genuine leather straps. Luminous hands and dials, one-touch fold-over clasps and genuine diamonds also are featured.